diff --git a/index.bs b/index.bs
index 7cd55fe..6f75da9 100644
--- a/index.bs
+++ b/index.bs
@@ -411,49 +411,89 @@ Note: The high-entropy portions of the user agent information are retrieved thro
 Processing model {#processing}
 --------------
 
-<h3 id="monkeypatch-html-windoworworkerglobalscope"><code>WindowOrWorkerGlobalScope</code></h3>
+<h4 id="monkeypatch-html-windoworworkerglobalscope"><code>WindowOrWorkerGlobalScope</code></h4>
 
-Each [=user agent=] has an associated <dfn for="user agent">brands</dfn>, which is a [=/list=] created by running [=create brands=].
+Each [=user agent=] has an associated <dfn for="user agent">brands</dfn>, which is a [=/list=] created by running
+[=create brands=].
 
-Every {{WindowOrWorkerGlobalScope}} object has an associated <dfn for="WindowOrWorkerGlobalScope">brands frozen array</dfn>, which is a <code><a interface>FrozenArray</a>&lt;<a dictionary>NavigatorUABrandVersion</a>></code>. It is initially the result of [=create a frozen array|creating a frozen array=] from the [=user agent=]'s [=brands=].
+Every {{WindowOrWorkerGlobalScope}} object has an associated <dfn for="WindowOrWorkerGlobalScope">brands frozen array</dfn>,
+which is a <code><a interface>FrozenArray</a>&lt;<a dictionary>NavigatorUABrandVersion</a>></code>. It is initially the
+result of [=create a frozen array|creating a frozen array=] from the [=user agent=]'s [=brands=].
 
-<h3 id="create-ua-list-section">Create brands</h3>
+<h4 id="create-ua-list-section">Create brands</h4>
 
 When asked to run the <dfn>create brands</dfn> algorithm, the [=user agent=] MUST run the following steps:
 1. Let |list| be a [=/list=].
 
-2. Collect pairs of [=user agent/brand=] and [=user agent/significant version=] which represent the [=user agent=],
-    its equivalence class and/or its rendering engine.
+2. Collect pairs of [=user agent/brand=] and [=user agent/significant version=] which represent the [=user agent=] or
+    [=equivalence classes=].
 
 3. For each pair:
 
     1. Let |dict| be a new {{NavigatorUABrandVersion}} dictionary,
-        with [=user agent/brand=] as {{NavigatorUABrandVersion/brand}} and [=user agent/significant version=] as {{NavigatorUABrandVersion/version}}.
+        with [=user agent/brand=] as {{NavigatorUABrandVersion/brand}} and [=user agent/significant version=] as
+        {{NavigatorUABrandVersion/version}}.
 
     2. Append |dict| to |list|.
 
 4.  The [=user agent=] SHOULD execute the following steps:
 
-    1.  [=list/Append=] additional items to |list| containing {{NavigatorUABrandVersion}} objects,
-        initialized with arbitrary {{NavigatorUABrandVersion/brand}} and {{NavigatorUABrandVersion/version}} combinations.
+    1.  [=list/Append=] one additional [=list/item=] to |list| containing a {{NavigatorUABrandVersion}} dictionary,
+        initialized with <a lt="create an arbitrary brand">arbitrary brand</a> and <a lt="create an arbitrary version">
+        arbitrary version</a> combinations.
 
-    2.  Randomize the order of the items in |list|.
+    2.  Randomize the order of the [=list/items=] in |list|.
 
     Note: One approach to minimize caching variance when generating these random components could be to
     determine them at build time, and keep them identical throughout the lifetime of the [=user agent=]'s significant
-    version. 
+    version.
 
     Note: See [[#grease]] for more details on when and why these randomization steps might be appropriate.
 
 5. Return |list|.
 
-<h3 id="getters">Getters</h3>
+An <dfn for="user agent" export>equivalence class</dfn> represents a group of browsers believed to be compatibile with
+each other. A shared rendering engine may form an [=equivalence class=], for example.
+
+<h4 id="create-arbitrary-brands-section"
+    algorithm="to create arbitrary brand and version values">Create arbitrary brand and version values</h4>
+
+To <dfn>create an arbitrary brand</dfn>, the [=user agent=] MUST run these steps:
+
+    1. Let |arbitraryBrand| be a [=/string=] composed of [=ASCII alpha=]. |arbitraryBrand| MUST contain one or more
+         0x20 (SP) bytes and be no longer than twenty [=ASCII bytes=].
+    1. Let |arbitraryBrandList| be the result of <a lt="split on ASCII whitespace">splitting |arbitraryBrand| on ASCII
+         whitespace</a>.
+    1. Let |greaseyStack| be a [=stack=].
+    1. Let |greaseyChars| be the [=list=] of [=ASCII bytes=] « 0x20 (SP), 0x28 (left parenthesis), 0x29
+         (right parenthesis), 0x2D (-), 0x2E (.), 0x2F (/), 0x3A (:), 0x3B (;), 0x3D (=), 0x3F (?), 0x5F (_) ».
+    1. For each item of |arbitraryBrandList|, [=stack/push=] a randomly selected [=list/item=] from |greaseyChars| onto
+         |greaseyStack|.
+    1. Let |greaseyBrandList| be a [=list=] and |index| be 0.
+    1. While |greaseyStack| [=stack/is not empty=]:
+        1. Let |item| be the result of <a lt="pop">popping</a> from |greaseyStack|.
+        1. Append |item| to |greaseyBrandList|.
+        1. Append |arbitraryBrandList|[|index|] to |greaseyBrandList|.
+        1. Increment |index| by 1.
+    1. Return the result of <a lt="strip leading and trailing ASCII whitespace"> stripping leading and trailing ASCII
+         whitespace</a> from the [=concatenation=] of |greaseyBrandList| (with no separator).
+
+    Note: [=Structured Headers=] allows for escaped 0x22 (\") and 0x5C (\\) inside a [=structured header/string=], but
+          these are known to not be web-compatible.
+
+To <dfn>create an arbitrary version</dfn>, return a [=/string=] that MUST match the format of the [=user agent=]'s
+[=user agent/significant version=], but MUST NOT match the value.
+
+Note: User Agents may decide to send arbitrarily low versions to ensure proper version checking, and should vary them
+over time.
+
+<h4 id="getters">Getters</h4>
 
 On getting, the {{NavigatorUAData/brands}} attribute MUST return [=this=]'s [=relevant global object=]'s [=WindowOrWorkerGlobalScope/brands frozen array=].
 
 On getting, the {{NavigatorUAData/mobile}} attribute must return the [=user agent=]'s [=user agent/mobileness=].
 
-<h3 id="getHighEntropyValues"><code>getHighEntropyValues</code> method</h3>
+<h4 id="getHighEntropyValues"><code>getHighEntropyValues</code> method</h4>
 
 The <dfn method for="NavigatorUA"><code>getHighEntropyValues(|hints|)</code></dfn> method MUST run these steps:
 
@@ -527,20 +567,20 @@ One approach which might be advisable could be for each [=user agent=] to lock t
 the version number, then shifting platform and model information to something reasonably generic in
 order to reduce the fingerprint the header provides.
 
-GREASE-like UA Strings {#grease}
+GREASE-like UA Brand Lists {#grease}
 ----------------------
 
 History has shown us that there are real incentives for [=user agents=] to lie about their branding
 in order to thread the needle of sites' sniffing scripts, and prevent their users from being blocked
 by UA-based allow/block lists.
 
-Resetting expectations may help to prevent abuse of the UA string's brand in the short term, but
-probably won't help in the long run.  The world of network protocols introduced the notion of <abbr
+Resetting expectations may help to prevent abuse of the [=user agent/brands=] list in the short term, but
+probably won't help in the long run. The world of network protocols introduced the notion of <abbr
 title="Generate Random Extensions And Sustain Extensibility">GREASE</abbr> [[I-D.ietf-tls-grease]].
 We could borrow from that concept to tackle this problem.
 
 [=User agents=]' [=user agent/brands=] containing more than a single entry could encourage
-standardized processing of the `UA` string. By randomly including additional, intentionally
+standardized processing of the [=user agent/brands=] list. By randomly including additional, intentionally
 incorrect, comma-separated entries with arbitrary ordering, they would reduce the chance that we
 ossify on a few required strings.
 
@@ -548,10 +588,10 @@ Let's examine a few examples:
 * In order to avoid sites from barring unknown browsers from their allow lists, Chrome could send a
     UA set that includes an non-existent browser, and which varies once in a while.
     - `"Chrome"; v="73", "NotBrowser"; v="12"`
-* In order to enable equivalence classes based on Chromium versions, Chrome could add the rendering
+* In order to enable [=equivalence classes=] based on Chromium versions, Chrome could add the rendering
     engine and its version to that.
     - `"Chrome"; v="73", "NotBrowser"; v="12", "Chromium"; v="73"`
-* In order to encourage sites to rely on equivalence classes based on Chromium versions rather than
+* In order to encourage sites to rely on [=equivalence classes=] based on Chromium versions rather than
     exact UA sniffing, Chrome might remove itself from the set entirely.
     - `"Chromium"; v="73", "NotBrowser"; v="12"`
 * Browsers based on Chromium may use a similar UA string, but use their own brand as part of the
@@ -559,16 +599,11 @@ Let's examine a few examples:
     - `"Chrome"; v="73", "Awesome Browser"; v="60", "Chromium"; v="73"`
 
 
-[=User agents=] MUST include more than a single value in [=user agent/brands=], where at least one
-of these values is an arbitrary value.
-
-When adding arbitrary values to [=user agent/brands=], [=user agents=] MUST make sure that receivers
-of the header adhere to [=Structured Header=] parsing, by adding escaped double-quotes, commas and
-semi-colons to those values. The purpose of this is to make non-compliant server implementations
-immediately aware that their parsing code is inadequate.
+[=User agents=] MUST include more than a single value in [=user agent/brands=], where one of these values is an
+arbitrary value.
 
-The value order in [=user agent/brands=] MUST change over time, the prevent receivers of the header
-from relying on certain values being in certain locations in the string.
+The value order in [=user agent/brands=] MUST change over time to prevent receivers of the header
+from relying on certain values being in certain locations in the list.
 
 When choosing GREASE strategies, [=user agents=] SHOULD keep caching variance in mind and minimize
 variance among identical [=user agent=] versions.