diff --git a/deploy.sh b/deploy.sh
index 72709e1..03d9d5a 100755
--- a/deploy.sh
+++ b/deploy.sh
@@ -5,6 +5,7 @@ helm dependency build basehub 2> /dev/null || echo "No dependencies to update or
 # JupyterHub
 helm upgrade \
 	--install \
+	--timeout 600s \
 	--cleanup-on-fail \
 	--create-namespace --namespace=${K8S_NAMESPACE} \
 	${K8S_NAMESPACE} basehub