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You want to bootstrap your startup. This book cuts it down to the basics and covers all topics on why 37Signals became one of the most successful tech startups ever.
Founders at Work : Stories of Startups' Early Days
by Jessica Livingston
The Lean Startup
by Eric Ries
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki
Enchantment: The Art of Changing Hearts, Minds, and Actions
by Guy Kawasaki
Delivering Happiness: A Path to Profits, Passion, and Purpose
by Tony Hsieh
How To Win Friends and Influence People
by Dale Carnegie
Steve Jobs
by Walter Isaacson
Purple Cow: Transform Your Business by Being Remarkable (new edition)
by Seth Godin
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
by Seth Godin
Good to Great: Why Some Companies Make the Leap... and Others Don't
by Jim Collins
It's Not How Good You Are, Its How Good You Want to Be
by Paul Arden
Drive: The Surprising Truth About What Motivates Us
by Daniel H. Pink
Ogilvy on Advertising
by David Ogilvy
The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
by Clayton M. Christensen
Creating Effective Teams: A Guide for Members and Leaders
by Susan A. Wheelan
Strategy and the Fat Smoker. Doing What's Obvious But Not Easy