diff --git a/content/posts/track-donation-source/donationReferrerInformation.png b/content/posts/track-donation-source/donationReferrerInformation.png new file mode 100644 index 0000000..68be814 Binary files /dev/null and b/content/posts/track-donation-source/donationReferrerInformation.png differ diff --git a/content/posts/track-donation-source/post.mdx b/content/posts/track-donation-source/post.mdx new file mode 100644 index 0000000..e3c62f1 --- /dev/null +++ b/content/posts/track-donation-source/post.mdx @@ -0,0 +1,21 @@ +import post, { Author, Preview } from '@/components/Post' + +export default post({ + title: '🔍 Track where donors are coming from', + slug: 'track-donation-source', + category: 'new', + authors: ['ian'], + cover: donationReferrerInformation, + date: new Date('2025-1-29') +}) + +import donationReferrerInformation from "./donationReferrerInformation.png"; + + +HCB's donation page is a great way to raise money for your organization. With one click, you can share a link to your donation page on social media, in emails, or on your website. It's incredibly versatile, but how do you know which platforms perform best? + +Starting today, you can analyze which website referred your donors, and, for more granular insights, the [UTM parameters](https://en.wikipedia.org/wiki/UTM_parameters) of the link they clicked. This data is available on the transaction details page for all donations with referrer data. + + + +Hopefully this feature will help you understand where your donors are coming from and how to better reach them in the future! \ No newline at end of file