diff --git a/cmd/ponzu/ponzu.json b/cmd/ponzu/ponzu.json
index 7f38ce4f..abc83446 100644
--- a/cmd/ponzu/ponzu.json
+++ b/cmd/ponzu/ponzu.json
@@ -1,3 +1,3 @@
 {
-    "version": "0.10.1"
+    "version": "0.11.0"
 }
diff --git a/docs/src/Interfaces/Item.md b/docs/src/Interfaces/Item.md
index 00971aa1..9f805b89 100644
--- a/docs/src/Interfaces/Item.md
+++ b/docs/src/Interfaces/Item.md
@@ -107,13 +107,16 @@ func (p *Post) Omit(res http.ResponseWriter, req *http.Request) ([]string, error
 
 ### [item.Hookable](https://godoc.org/github.com/ponzu-cms/ponzu/system/item#Hookable)
 Hookable provides lifecycle hooks into the http handlers which manage Save, Delete,
-Approve, and Reject routines. All methods in its set take an 
-`http.ResponseWriter, *http.Request` and return an `error`.
+Approve, Reject routines, and API response routines. All methods in its set take an 
+`http.ResponseWriter, *http.Request` and return an `error`. Hooks which relate to the API response, additionally take data of type `[]byte`, and may provide a return of the same type.
 
 ##### Method Set
 
 ```go
 type Hookable interface {
+    BeforeAPIResponse(http.ResponseWriter, *http.Request, []byte) ([]byte, error)
+    AfterAPIResponse(http.ResponseWriter, *http.Request, []byte) error
+
     BeforeAPICreate(http.ResponseWriter, *http.Request) error
     AfterAPICreate(http.ResponseWriter, *http.Request) error
 
@@ -155,6 +158,28 @@ type Hookable interface {
 
 ##### Implementations
 
+#### BeforeAPIResponse
+BeforeAPIResponse is called before content is sent over the Ponzu API, and 
+provides an opportunity to modify the response data. If a non-nil `error` value
+is returned, a 500 Internal Server Error is sent instead of the response.
+
+```go
+func (p *Post) BeforeAPIResponse(res http.ResponseWriter, req *http.Request, data []byte) ([]byte, error) {
+    return data, nil
+}
+```
+
+#### AfterAPIResponse
+AfterAPIResponse is called after content is sent over the Ponzu API, whether
+modified or not. The sent response data is available to the hook. A non-nil 
+`error` return will simply generate a log message.
+
+```go
+func (p *Post) AfterAPIResponse(res http.ResponseWriter, req *http.Request, data []byte) error {
+    return nil
+}
+```
+
 #### BeforeAPICreate
 BeforeAPICreate is called before an item is created via a 3rd-party client. If a 
 non-nil `error` value is returned, the item will not be created/saved.
diff --git a/system/admin/filesystem.go b/system/admin/filesystem.go
index 77c721ef..758966bb 100644
--- a/system/admin/filesystem.go
+++ b/system/admin/filesystem.go
@@ -1,10 +1,41 @@
 package admin
 
 import (
+	"encoding/json"
 	"net/http"
 	"os"
+	"path/filepath"
+	"strings"
+
+	"github.com/ponzu-cms/ponzu/system/db"
+	"github.com/ponzu-cms/ponzu/system/item"
 )
 
+func deleteUploadFromDisk(target string) error {
+	// get data on file
+	data, err := db.Upload(target)
+	if err != nil {
+		return err
+	}
+
+	// unmarshal data
+	upload := item.FileUpload{}
+	if err = json.Unmarshal(data, &upload); err != nil {
+		return err
+	}
+
+	// split and rebuild path in OS friendly way
+	// use path to delete the physical file from disk
+	pathSplit := strings.Split(strings.TrimPrefix(upload.Path, "/api/"), "/")
+	pathJoin := filepath.Join(pathSplit...)
+	err = os.Remove(pathJoin)
+	if err != nil {
+		return err
+	}
+
+	return nil
+}
+
 func restrict(dir http.Dir) justFilesFilesystem {
 	return justFilesFilesystem{dir}
 }
diff --git a/system/admin/handlers.go b/system/admin/handlers.go
index d0818ec0..8850f036 100644
--- a/system/admin/handlers.go
+++ b/system/admin/handlers.go
@@ -2200,7 +2200,18 @@ func deleteUploadHandler(res http.ResponseWriter, req *http.Request) {
 		return
 	}
 
-	err = db.DeleteUpload(t + ":" + id)
+	dbTarget := t + ":" + id
+
+	// delete from file system, if good, we continue to delete
+	// from database, if bad error 500
+	err = deleteUploadFromDisk(dbTarget)
+	if err != nil {
+		log.Println(err)
+		res.WriteHeader(http.StatusInternalServerError)
+		return
+	}
+
+	err = db.DeleteUpload(dbTarget)
 	if err != nil {
 		log.Println(err)
 		res.WriteHeader(http.StatusInternalServerError)
diff --git a/system/api/handlers.go b/system/api/handlers.go
index 20356e9d..99db799f 100644
--- a/system/api/handlers.go
+++ b/system/api/handlers.go
@@ -100,7 +100,31 @@ func contentsHandler(res http.ResponseWriter, req *http.Request) {
 		return
 	}
 
+	// assert hookable
+	get := it()
+	hook, ok := get.(item.Hookable)
+	if !ok {
+		log.Println("[Response] error: Type", t, "does not implement item.Hookable or embed item.Item.")
+		res.WriteHeader(http.StatusBadRequest)
+		return
+	}
+
+	// hook before response
+	j, err = hook.BeforeAPIResponse(res, req, j)
+	if err != nil {
+		log.Println("[Response] error calling BeforeAPIResponse:", err)
+		res.WriteHeader(http.StatusInternalServerError)
+		return
+	}
+
 	sendData(res, req, j)
+
+	// hook after response
+	err = hook.AfterAPIResponse(res, req, j)
+	if err != nil {
+		log.Println("[Response] error calling AfterAPIResponse:", err)
+		return
+	}
 }
 
 func contentHandler(res http.ResponseWriter, req *http.Request) {
@@ -156,7 +180,31 @@ func contentHandler(res http.ResponseWriter, req *http.Request) {
 		return
 	}
 
+	// assert hookable
+	get := p
+	hook, ok := get.(item.Hookable)
+	if !ok {
+		log.Println("[Response] error: Type", t, "does not implement item.Hookable or embed item.Item.")
+		res.WriteHeader(http.StatusBadRequest)
+		return
+	}
+
+	// hook before response
+	j, err = hook.BeforeAPIResponse(res, req, j)
+	if err != nil {
+		log.Println("[Response] error calling BeforeAPIResponse:", err)
+		res.WriteHeader(http.StatusInternalServerError)
+		return
+	}
+
 	sendData(res, req, j)
+
+	// hook after response
+	err = hook.AfterAPIResponse(res, req, j)
+	if err != nil {
+		log.Println("[Response] error calling AfterAPIResponse:", err)
+		return
+	}
 }
 
 func contentHandlerBySlug(res http.ResponseWriter, req *http.Request) {
@@ -206,7 +254,32 @@ func contentHandlerBySlug(res http.ResponseWriter, req *http.Request) {
 		return
 	}
 
+	// assert hookable
+	get := p
+	hook, ok := get.(item.Hookable)
+	if !ok {
+		log.Println("[Response] error: Type", t, "does not implement item.Hookable or embed item.Item.")
+		res.WriteHeader(http.StatusBadRequest)
+		return
+	}
+
+	// hook before response
+	j, err = hook.BeforeAPIResponse(res, req, j)
+	if err != nil {
+		log.Println("[Response] error calling BeforeAPIResponse:", err)
+		res.WriteHeader(http.StatusInternalServerError)
+		return
+	}
+
 	sendData(res, req, j)
+
+	// hook after response
+	err = hook.AfterAPIResponse(res, req, j)
+	if err != nil {
+		log.Println("[Response] error calling AfterAPIResponse:", err)
+		return
+	}
+
 }
 
 func uploadsHandler(res http.ResponseWriter, req *http.Request) {
diff --git a/system/item/item.go b/system/item/item.go
index 1108ae07..34ced58c 100644
--- a/system/item/item.go
+++ b/system/item/item.go
@@ -24,13 +24,13 @@ func init() {
 	// We store the compiled regex as the key
 	// and assign the replacement as the map's value.
 	rxList = map[*regexp.Regexp][]byte{
-		regexp.MustCompile("`[-]+`"):                  []byte("-"),
-		regexp.MustCompile("[[:space:]]"):             []byte("-"),
-		regexp.MustCompile("[[:blank:]]"):             []byte(""),
-		regexp.MustCompile("`[^a-z0-9]`i"):            []byte("-"),
-		regexp.MustCompile("[!/:-@[-`{-~]"):           []byte(""),
-		regexp.MustCompile("/[^\x20-\x7F]/"):          []byte(""),
-		regexp.MustCompile("`&(amp;)?#?[a-z0-9]+;`i"): []byte("-"),
+		regexp.MustCompile("`[-]+`"):                                                                         []byte("-"),
+		regexp.MustCompile("[[:space:]]"):                                                                    []byte("-"),
+		regexp.MustCompile("[[:blank:]]"):                                                                    []byte(""),
+		regexp.MustCompile("`[^a-z0-9]`i"):                                                                   []byte("-"),
+		regexp.MustCompile("[!/:-@[-`{-~]"):                                                                  []byte(""),
+		regexp.MustCompile("/[^\x20-\x7F]/"):                                                                 []byte(""),
+		regexp.MustCompile("`&(amp;)?#?[a-z0-9]+;`i"):                                                        []byte("-"),
 		regexp.MustCompile("`&([a-z])(acute|uml|circ|grave|ring|cedil|slash|tilde|caron|lig|quot|rsquo);`i"): []byte("\\1"),
 	}
 }
@@ -65,6 +65,9 @@ type Sortable interface {
 // to the different lifecycles/events a struct may encounter. Item implements
 // Hookable with no-ops so our user can override only whichever ones necessary.
 type Hookable interface {
+	BeforeAPIResponse(http.ResponseWriter, *http.Request, []byte) ([]byte, error)
+	AfterAPIResponse(http.ResponseWriter, *http.Request, []byte) error
+
 	BeforeAPICreate(http.ResponseWriter, *http.Request) error
 	AfterAPICreate(http.ResponseWriter, *http.Request) error
 
@@ -177,6 +180,16 @@ func (i Item) String() string {
 	return fmt.Sprintf("Item ID: %s", i.UniqueID())
 }
 
+// BeforeAPIResponse is a no-op to ensure structs which embed Item implement Hookable
+func (i Item) BeforeAPIResponse(res http.ResponseWriter, req *http.Request, data []byte) ([]byte, error) {
+	return data, nil
+}
+
+// AfterAPIResponse is a no-op to ensure structs which embed Item implement Hookable
+func (i Item) AfterAPIResponse(res http.ResponseWriter, req *http.Request, data []byte) error {
+	return nil
+}
+
 // BeforeAPICreate is a no-op to ensure structs which embed Item implement Hookable
 func (i Item) BeforeAPICreate(res http.ResponseWriter, req *http.Request) error {
 	return nil