---- ABOUT THE PROJECT : ----
Redesigning an existing brand while retaining its core message is a delicate process, as it requires maintaining
the essence of the brand while giving it a fresh and updated look. For this exercise, let's consider redesigning the
brand of a fictional company named "GreenLeaf Organics," a health food company known for its commitment to organic and
sustainable products.
Core Message of GreenLeaf Organics:
"GreenLeaf Organics" is all about promoting health and wellness through sustainable, organic, and eco-conscious
food products. Their mission is to provide people with high-quality, environmentally friendly, and nutritious food options.
Redesigned Brand Elements:
1. Logo Redesign:
https://www.canva.com/design/DAFyjSzYCx8/8j4u_xhe4hn0XJagNCbifw/edit
2. Packaging Redesign:
https://www.canva.com/design/DAFyjXWGrVI/f8-9E1Wt7lm536RJe4zLRw/edit
3. Website Redesign:
https://www.canva.com/design/DAFyjcjEXss/FUKsAt7naKKvSNJYlvLgGg/edit
4. Social Media Redesign:
https://www.canva.com/design/DAFyjS5fUrM/cOojUcW-vvgwyEiSZEaiXw/edit
The logo retains the brand's connection to nature and growth while modernizing its appearance. Packaging and materials
prioritize eco-consciousness and sustainability, reflecting the brand's values. The website and social media focus on
educating and engaging the audience in eco-friendly practices, aligning with the core message. This redesigned brand for
"GreenLeaf Organics" maintains the company's core message of promoting health and wellness through organic and sustainable
products while presenting a fresh and modern image to resonate with a contemporary, eco-conscious audience.
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