Readme Cleanup

README.md

@@ -1,15 +1,14 @@
-# OuiBounce [![alt text][1]][1.1]
-[![tests](https://travis-ci.org/carlsednaoui/ouibounce.png?branch=master)](https://travis-ci.org/carlsednaoui/ouibounce) [![Analytics](https://ga-beacon.appspot.com/UA-49243488-1/ouibounce/readme)](https://github.com/igrigorik/ga-beacon)
+OuiBounce
+---------
 
-A small library enabling you to display a modal before a user leaves your website.
-
-[![Support via Gittip](https://rawgithub.com/carlsednaoui/gittip-badge/master/dist/gittip.png)](https://www.gittip.com/carlsednaoui/)
+[![tests](http://img.shields.io/travis/carlsednaoui/ouibounce.svg?style=flat)](https://travis-ci.org/carlsednaoui/ouibounce) [![twitter](http://img.shields.io/badge/[email protected]?style=flat)](http://twitter.com/carlsednaoui) [![gittip](http://img.shields.io/gittip/carlsednaoui.svg?style=flat)](https://www.gittip.com/carlsednaoui/)
 
+A small library enabling you to display a modal before a user leaves your website.
 
-### Quick note
-[Let me know](https://twitter.com/carlsednaoui) if you end up using OuiBounce. I'd love to hear about your project / see OuiBounce in the wild :)
+> **Quick note**: [Let me know](https://twitter.com/carlsednaoui) if you end up using OuiBounce. I'd love to hear about your project / see OuiBounce in the wild :)
 
 ### The philosophy behind this project
+
 This library helps you increase landing page conversion rates. From my experience, you can expect a lift of 7% to 15% depending on your audience, traffic type (paid or unpaid) and copy.
 
 Talking about copy... __please__ use OuiBounce to __provide value__ to your visitors. With tools like these __it's very easy to create something spammy-looking__.
@@ -23,38 +22,41 @@ Not sure what I mean by _provide value_? Here are a few ideas to get your creati
 - [Valuable content](https://training.kalzumeus.com/)
 
 ## Demo / Example
+
 - [Example #1](http://carlsednaoui.github.io/ouibounce/)
 - [Example #2](http://colors.carlsednaoui.com/)
 
 
 ## Installation
+
 Download the [minified](build/ouibounce.min.js) or [unminified](build/ouibounce.js) script and include it on your page. OuiBounce is wrapped by a [umd wrapper](https://github.com/ForbesLindesay/umd), so if you are using _requirejs/amd_ or _commonjs/browserify_, it will still work fine.
 
 You can also get OuiBounce from [cdnjs.com](http://cdnjs.com/libraries/ouibounce/).
 
 ### Usage
-1. Create a hidden modal
-1. Select the modal with vanilla JavaScript (or jQuery) and call ouibounce
-1. Optional: Save the function to use the public API, allowing you to `fire` or `disable` OuiBounce on demand
 
-Here's an example:
+1. Create a hidden modal
+1. Select the modal with vanilla JavaScript (or jQuery) and call `ouiBounce`
+1. Optional: Save the function's return value to use the public API, allowing you to `fire` or `disable` OuiBounce on demand
 
-Without using jQuery    
+_Example:_    
 ```js
 ouiBounce(document.getElementById('ouibounce-modal'));
 ```
 
-Using jQuery    
+_Example with jQuery:_    
 ```js 
 ouiBounce($('#ouibounce-modal')[0]);
 ```
 
-Saving the OuiBounce function with vanilla JavaScript    
+_Example using the public api:_    
 ```js
-var _ouiBounce = ouiBounce(document.getElementById('ouibounce-modal'));
+var modal = ouiBounce(document.getElementById('ouibounce-modal'));
+modal.fire()
 ```
 
 ##### Options
+
 OuiBounce offers a few options, such as:
 
 - Sensitivity
@@ -63,38 +65,46 @@ OuiBounce offers a few options, such as:
 - Callback
 - Cookie expiration
 
-__Sensitivity:__ Define how far the mouse has to be from the window breakpoint. The higher value, the more sensitive. _Defaults to 20._
+__Sensitivity:__ Define how far the mouse has to be from the window breakpoint. The higher value, the more sensitive, and the more quickly the event will fire. _Defaults to 20._
 
-Example    
+_Example:_    
 ```js
 ouiBounce(document.getElementById('ouibounce-modal'), { sensitivity: 40 });
 ```
 
 __Aggressive mode:__ By default, OuiBounce will only fire once for each visitor. When OuiBounce fires, a cookie is created to ensure a _non obtrusive_ experience.
 
-There are cases, however, when you may want to be more aggressive (as in, you want the modal to be elegible to fire anytime the page is loaded/ reloaded). An example use-case would be on your Paid landing pages.
+There are cases, however, when you may want to be more aggressive (as in, you want the modal to be elegible to fire anytime the page is loaded/ reloaded). An example use-case might be on your paid landing pages. If you enable `aggressive`, the modal will fire any time the page is reloaded, for the same user.
 
-Here's how to enable aggressive mode:    
+_Example:_    
 ```js
 ouiBounce(document.getElementById('ouibounce-modal'), { aggressive: true });
 ```
 
-__Set a min time before OuiBounce fires:__ By default, OuiBounce won't fire in the first second. You can pass a timer option like so:
+__Set a min time before OuiBounce fires:__ By default, OuiBounce won't fire in the first second to prevent false positives, as it's unlikely the user will be able to exit the page within less than a second. If you want to change the amount of time that firing is surpressed for, you can pass in a number of milliseconds to `timer`.
+
+_Example:_    
 ```js
 ouiBounce(document.getElementById('ouibounce-modal'), { timer: 0 });
 ```
 
-__Callback:__ You can add a callback, which will run once OuiBounce has been triggered:
+__Callback:__ You can add a callback, which is a function that will run once OuiBounce has been triggered, by using the `callback` option.
+
+_Example:_    
 ```js
 ouiBounce(document.getElementById('ouibounce-modal'), { callback: function() { console.log('OuiBounce fired!'); } });
 ```
 
-__Cookie expiration:__ You can add a cookie expiration (in days). By default, the cookie will expire at the end of the session.
+__Cookie expiration:__ Ouibounce sets a cookie by default to prevent the modal from appearing more than once per user. You can add a cookie expiration (in days) using `cookieExpire` to adjust the time period before the modal will appear again for a user. By default, the cookie will expire at the end of the session, which for most browsers is when the browser is closed entirely.
+
+_Example:_    
 ```js
 ouiBounce(document.getElementById('ouibounce-modal'), { cookieExpire: 10 });
 ```
 
-__Multiple options:__ You can also combine multiple options:
+__Multiple options:__ The options are just a javascript object, so if you want, you can also combine multiple options.
+
+_Example:_    
 ```js
 ouiBounce(document.getElementById('ouibounce-modal'), {
   aggressive: true,
@@ -104,23 +114,21 @@ ouiBounce(document.getElementById('ouibounce-modal'), {
 ```
 
 ##### OuiBounce API
-If you save the OuiBounce function, you can use `fire` to show the modal whenever you want or `disable` to disable it.
 
-Here's how to save the OuiBounce function with vanilla JavaScript    
+If you save the object that the `ouiBounce` function returns, it exposes a small public API you can use to control your modal. Using this API, you can use `fire` to show the modal whenever you want or `disable` to disable ouibounce entirely.
+
+_Example:_    
 ```js
-var _ouiBounce = ouiBounce(document.getElementById('ouibounce-modal'));
+var modal = ouiBounce(document.getElementById('ouibounce-modal'));
+modal.fire(); // fires the ouibounce event
+modal.disable() // disable ouibounce, it will not fire on page exit
 ```
 
-__Fire:__ To fire OuiBounce on demand use `_ouiBounce.fire()`
-
-__Disable:__ To disable OuiBounce on demand use `_ouiBounce.disable()`
-
 ### Miscellaneous
+
 - This library provides no guarantees.
-- To contribute, check out [contributing.md](contributing.md).
+- If you are intersted in contributing, make sure to check out [contributing.md](contributing.md).
 - Licensed under [MIT](license.md).
 - Special thanks to [Zertosh](https://github.com/zertosh) and [Jenius](https://github.com/jenius).
 
-<!-- Grab your social icons from https://github.com/carlsednaoui/gitsocial -->
-[1]: http://i.imgur.com/tXSoThF.png (twitter)
-[1.1]: http://www.twitter.com/carlsednaoui
+[![Analytics](https://ga-beacon.appspot.com/UA-49243488-1/ouibounce/readme)](https://github.com/igrigorik/ga-beacon)