[New Post] See where donors are coming from / Donation UTM params (#59)

hackclub · Jan 30, 2025 · d5ecbd6 · d5ecbd6
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diff --git a/content/posts/track-donation-source/donationReferrerInformation.png b/content/posts/track-donation-source/donationReferrerInformation.png
diff --git a/content/posts/track-donation-source/post.mdx b/content/posts/track-donation-source/post.mdx
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+import post, { Author, Preview } from '@/components/Post'
+
+export default post({
+    title: '🔍 Track where donors are coming from',
+    slug: 'track-donation-source',
+    category: 'new',
+    authors: ['ian'],
+    cover: donationReferrerInformation,
+    date: new Date('2025-1-29')
+})
+
+import donationReferrerInformation from "./donationReferrerInformation.png";
+
+
+HCB's donation page is a great way to raise money for your organization. With one click, you can share a link to your donation page on social media, in emails, or on your website. It's incredibly versatile, but how do you know which platforms perform best?
+
+Starting today, you can analyze which website referred your donors, and, for more granular insights, the [UTM parameters](https://en.wikipedia.org/wiki/UTM_parameters) of the link they clicked. This data is available on the transaction details page for all donations with referrer data.
+
+<Image src={donationReferrerInformation} />
+
+Hopefully this feature will help you understand where your donors are coming from and how to better reach them in the future!