Q1 prospectus and pricing

readthedocs · Dec 6, 2024 · 22935bc · 22935bc
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diff --git a/content/prospectus/ethicalads-advertiser-prospectus.pdf b/content/prospectus/ethicalads-advertiser-prospectus.pdf
diff --git a/ethicalads-theme/templates/ea/advertisers-pricing.html b/ethicalads-theme/templates/ea/advertisers-pricing.html
@@ -78,7 +78,7 @@ <h2 class="font-weight-bold mb-2">Example campaigns</h2>
               <i class="fe fe-users"></i>
             </div>
 
-            <p> 300k impressions</p>
+            <p> 315k impressions</p>
 
           </div>
           <div class="d-flex">
@@ -108,7 +108,7 @@ <h2 class="font-weight-bold mb-2">Example campaigns</h2>
               <i class="fe fe-zap"></i>
             </div>
 
-            <p><span class="sr-only">Rate</span> $5.00 CPM</p>
+            <p><span class="sr-only">Rate</span> $4.75 CPM</p>
 
           </div>
           <div class="d-flex">
@@ -118,7 +118,7 @@ <h2 class="font-weight-bold mb-2">Example campaigns</h2>
               <i class="fe fe-user-check"></i>
             </div>
 
-            <p>Est. <a href="/advertisers/calculator/?budget=1500&region=eng&topic=all-developers">~360 clickthroughs</a></p>
+            <p>Est. <a href="/advertisers/calculator/?budget=1500&region=eng&topic=all-developers">~380 clickthroughs</a></p>
 
           </div>
 
@@ -153,7 +153,7 @@ <h2 class="font-weight-bold mb-2">Example campaigns</h2>
               <i class="fe fe-users"></i>
             </div>
 
-            <p> 932k impressions</p>
+            <p> 978k impressions</p>
 
           </div>
           <div class="d-flex">
@@ -183,7 +183,7 @@ <h2 class="font-weight-bold mb-2">Example campaigns</h2>
               <i class="fe fe-zap"></i>
             </div>
 
-            <p><span class="sr-only">Rate</span> $4.83 CPM<br> <span class="small">(10% discount for $3k+)</span></p>
+            <p><span class="sr-only">Rate</span> $4.61 CPM<br> <span class="small">(10% discount for $3k+)</span></p>
 
           </div>
           <div class="d-flex">
@@ -193,7 +193,7 @@ <h2 class="font-weight-bold mb-2">Example campaigns</h2>
               <i class="fe fe-user-check"></i>
             </div>
 
-            <p>Est. <a href="/advertisers/calculator/?budget=4500&region=blend&topic=datascience">~1,120 clickthroughs</a></p>
+            <p>Est. <a href="/advertisers/calculator/?budget=4500&region=blend&topic=datascience">~1,175 clickthroughs</a></p>
 
           </div>
 

diff --git a/ethicalads-theme/templates/ea/includes/packages.html b/ethicalads-theme/templates/ea/includes/packages.html
@@ -2,7 +2,7 @@
   <div class="container">
     <div class="row">
       <div class="col mb-8">
-        <h2 class="text-center font-weight-bold mb-4">Pricing for Q4 2024</h2>
+        <h2 class="text-center font-weight-bold mb-4">Pricing for Q1 2025</h2>
         <p class="text-center">Prices are per thousand impressions (CPM) with a $1,000 minimum ad buy.</p>
         <p class="text-center">For other region prices or customizations, see our <a href="/prospectus/ethicalads-advertiser-prospectus.pdf">prospectus</a> or try our <a href="/advertisers/calculator/">campaign calculator</a>.</p>
         <p class="text-center">We offer a 10% discount for ad buys of $3,000 and 15% for $25,000. 10% additional discount for auto-renewing campaigns.</p>

diff --git a/pelicanconf.py b/pelicanconf.py
@@ -84,58 +84,58 @@
     # And the advertiser calculator
     "pricing": {
         "niche": {
-            "network": 6.00,
-            "eng": 6.00,
-            "blend": 6.00,
-            "weu": 6.00,
-            "eeu-apac": 6.00,
-            "global": 6.00,
+            "network": 5.00,
+            "eng": 5.00,
+            "blend": 5.00,
+            "weu": 5.00,
+            "eeu-apac": 5.00,
+            "global": 5.00,
         },
         "security": {
-            "network": 4.33,
-            "eng": 6.75,
-            "blend": 5.5,
-            "weu": 4.25,
-            "eeu-apac": 2.0,
+            "network": 3.80,
+            "eng": 6.00,
+            "blend": 4.87,
+            "weu": 3.75,
+            "eeu-apac": 1.65,
             "global": 0.7,
         },
         "datascience": {
-            "network": 4.25,
-            "eng": 6.5,
-            "blend": 5.37,
-            "weu": 4.25,
-            "eeu-apac": 2.0,
-            "global": 0.8,
-        },
-        "devops": {
-            "network": 4.0,
+            "network": 4.05,
             "eng": 6.25,
             "blend": 5.12,
             "weu": 4.0,
-            "eeu-apac": 1.75,
+            "eeu-apac": 1.9,
+            "global": 0.8,
+        },
+        "devops": {
+            "network": 3.71,
+            "eng": 5.75,
+            "blend": 4.75,
+            "weu": 3.75,
+            "eeu-apac": 1.65,
             "global": 0.7,
         },
         "frontend": {
-            "network": 4.10,
-            "eng": 6.5,
-            "blend": 5.25,
-            "weu": 4.0,
-            "eeu-apac": 1.75,
+            "network": 3.80,
+            "eng": 6.0,
+            "blend": 4.87,
+            "weu": 3.75,
+            "eeu-apac": 1.65,
             "global": 0.7,
         },
         "backend": {
-            "network": 3.6,
-            "eng": 5.75,
-            "blend": 4.62,
-            "weu": 3.5,
-            "eeu-apac": 1.5,
+            "network": 3.3,
+            "eng": 5.25,
+            "blend": 4.25,
+            "weu": 3.25,
+            "eeu-apac": 1.4,
             "global": 0.6,
         },
         "all-developers": {
-            "network": 3.0,
-            "eng": 5.00,
-            "blend": 4.00,
-            "weu": 3.00,
+            "network": 2.86,
+            "eng": 4.75,
+            "blend": 3.75,
+            "weu": 2.75,
             "eeu-apac": 1.1,
             "global": 0.5,
         },