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| # Aula 13 – Análise Exploratória & Apresentação de insights | ||
| Material da aula 13 - Análise Exploratória & Apresentação de insights. | ||
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| ## Material de referência | ||
| ### Pré-aula | ||
| 1. item | ||
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| ### Pós-aula | ||
| 1. item |
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13-analise-exploratoria-apresentacao-insights/data/estacaoINMET_camposdojordao_83714.csv
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13-analise-exploratoria-apresentacao-insights/data/gaMultipleVars20170101-20180228.csv
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| # ---------------------------------------- | ||
| # 1 Master View | ||
| # Audience Overview | ||
| # 20170101-20180228 | ||
| # ---------------------------------------- | ||
|
|
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| Day Index,Date Range,Segment,Sessions,Avg. Session Duration | ||
| 1/1/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,528",00:02:34 | ||
| 1/1/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,102,00:10:44 | ||
| 1/2/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,822",00:02:36 | ||
| 1/2/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,147,00:08:14 | ||
| 1/3/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,894",00:02:53 | ||
| 1/3/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,366,00:07:06 | ||
| 1/4/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,755",00:03:22 | ||
| 1/4/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,275,00:08:09 | ||
| 1/5/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,488",00:03:05 | ||
| 1/5/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,254,00:09:34 | ||
| 1/6/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,458",00:02:34 | ||
| 1/6/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,226,00:06:47 | ||
| 1/7/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,750",00:02:06 | ||
| 1/7/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,93,00:07:08 | ||
| 1/8/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,811",00:02:30 | ||
| 1/8/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,110,00:08:25 | ||
| 1/9/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,630",00:02:55 | ||
| 1/9/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,307,00:06:33 | ||
| 1/10/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,536",00:03:01 | ||
| 1/10/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,244,00:07:28 | ||
| 1/11/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,467",00:02:35 | ||
| 1/11/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,217,00:06:50 | ||
| 1/12/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,418",00:02:40 | ||
| 1/12/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,219,00:06:07 | ||
| 1/13/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,237",00:02:55 | ||
| 1/13/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,247,00:06:48 | ||
| 1/14/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,653",00:02:14 | ||
| 1/14/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,81,00:08:39 | ||
| 1/15/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,733",00:02:27 | ||
| 1/15/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,99,00:07:23 | ||
| 1/16/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,099",00:02:40 | ||
| 1/16/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,183,00:06:35 | ||
| 1/17/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,795",00:02:54 | ||
| 1/17/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,404,00:06:35 | ||
| 1/18/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,536",00:03:00 | ||
| 1/18/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,308,00:07:03 | ||
| 1/19/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,322",00:02:40 | ||
| 1/19/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,239,00:07:03 | ||
| 1/20/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,296",00:02:49 | ||
| 1/20/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,203,00:07:30 | ||
| 1/21/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,832",00:02:39 | ||
| 1/21/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,91,00:08:09 | ||
| 1/22/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,873",00:02:36 | ||
| 1/22/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,138,00:08:13 | ||
| 1/23/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,535",00:02:53 | ||
| 1/23/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,278,00:06:19 | ||
| 1/24/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"3,900",00:02:10 | ||
| 1/24/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,227,00:07:07 | ||
| 1/25/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"3,245",00:02:27 | ||
| 1/25/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,215,00:06:39 | ||
| 1/26/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,450",00:02:54 | ||
| 1/26/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,211,00:07:24 | ||
| 1/27/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,201",00:03:01 | ||
| 1/27/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,185,00:08:42 | ||
| 1/28/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,787",00:02:23 | ||
| 1/28/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,82,00:06:21 | ||
| 1/29/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,971",00:02:48 | ||
| 1/29/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,111,00:08:53 | ||
| 1/30/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,698",00:02:56 | ||
| 1/30/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,285,00:07:30 | ||
| 1/31/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,461",00:02:51 | ||
| 1/31/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,248,00:07:29 | ||
| 2/1/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,684",00:02:45 | ||
| 2/1/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,218,00:08:25 | ||
| 2/2/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,598",00:02:47 | ||
| 2/2/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,204,00:07:18 | ||
| 2/3/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,410",00:02:54 | ||
| 2/3/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,202,00:08:39 | ||
| 2/4/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,697",00:02:29 | ||
| 2/4/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,113,00:07:33 | ||
| 2/5/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,661",00:02:42 | ||
| 2/5/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,99,00:08:09 | ||
| 2/6/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,565",00:02:50 | ||
| 2/6/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,257,00:06:51 | ||
| 2/7/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,726",00:03:02 | ||
| 2/7/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,199,00:09:41 | ||
| 2/8/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,798",00:02:32 | ||
| 2/8/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,197,00:08:04 | ||
| 2/9/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,903",00:02:34 | ||
| 2/9/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,200,00:07:54 | ||
| 2/10/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,404",00:02:40 | ||
| 2/10/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,183,00:08:36 | ||
| 2/11/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,905",00:02:43 | ||
| 2/11/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,99,00:12:07 | ||
| 2/12/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,933",00:02:37 | ||
| 2/12/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,133,00:07:52 | ||
| 2/13/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,489",00:02:43 | ||
| 2/13/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,222,00:08:39 | ||
| 2/14/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,634",00:02:54 | ||
| 2/14/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,251,00:07:53 | ||
| 2/15/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,883",00:02:30 | ||
| 2/15/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,225,00:07:56 | ||
| 2/16/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,775",00:02:24 | ||
| 2/16/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,221,00:06:18 | ||
| 2/17/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,974",00:02:26 | ||
| 2/17/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,242,00:07:30 | ||
| 2/18/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,861",00:02:33 | ||
| 2/18/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,87,00:08:39 | ||
| 2/19/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,331",00:02:29 | ||
| 2/19/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,118,00:08:39 | ||
| 2/20/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,530",00:02:27 | ||
| 2/20/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,163,00:07:52 | ||
| 2/21/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,812",00:02:26 | ||
| 2/21/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,250,00:06:44 | ||
| 2/22/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,705",00:02:31 | ||
| 2/22/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,232,00:07:14 | ||
| 2/23/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,583",00:03:11 | ||
| 2/23/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,199,00:08:25 | ||
| 2/24/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,295",00:02:47 | ||
| 2/24/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,171,00:07:34 | ||
| 2/25/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,758",00:02:25 | ||
| 2/25/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,93,00:06:58 | ||
| 2/26/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,774",00:02:35 | ||
| 2/26/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,92,00:08:48 | ||
| 2/27/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,598",00:02:47 | ||
| 2/27/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,235,00:06:49 | ||
| 2/28/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,552",00:02:43 | ||
| 2/28/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,193,00:07:57 | ||
| 3/1/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,625",00:02:40 | ||
| 3/1/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,186,00:08:39 | ||
| 3/2/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,482",00:02:42 | ||
| 3/2/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,175,00:08:23 | ||
| 3/3/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,349",00:02:40 | ||
| 3/3/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,183,00:08:16 | ||
| 3/4/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,892",00:03:03 | ||
| 3/4/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,121,00:12:55 | ||
| 3/5/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,987",00:02:49 | ||
| 3/5/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,114,00:10:54 | ||
| 3/6/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,633",00:02:56 | ||
| 3/6/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,241,00:08:19 | ||
| 3/7/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,793",00:02:50 | ||
| 3/7/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,236,00:08:01 | ||
| 3/8/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,617",00:02:42 | ||
| 3/8/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,173,00:08:45 | ||
| 3/9/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,432",00:02:33 | ||
| 3/9/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,173,00:08:43 | ||
| 3/10/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,411",00:02:56 | ||
| 3/10/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,165,00:08:06 | ||
| 3/11/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,808",00:02:28 | ||
| 3/11/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,82,00:10:02 | ||
| 3/12/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,935",00:02:26 | ||
| 3/12/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,105,00:07:22 | ||
| 3/13/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,778",00:02:52 | ||
| 3/13/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,206,00:08:18 | ||
| 3/14/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,588",00:02:34 | ||
| 3/14/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,190,00:08:32 | ||
| 3/15/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,732",00:03:01 | ||
| 3/15/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,209,00:09:49 | ||
| 3/16/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,587",00:02:10 | ||
| 3/16/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,176,00:07:25 | ||
| 3/17/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,276",00:02:30 | ||
| 3/17/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,132,00:08:46 | ||
| 3/18/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,724",00:02:31 | ||
| 3/18/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,86,00:10:37 | ||
| 3/19/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,903",00:02:29 | ||
| 3/19/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,87,00:14:34 | ||
| 3/20/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,650",00:02:53 | ||
| 3/20/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,241,00:08:38 | ||
| 3/21/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,845",00:02:55 | ||
| 3/21/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,186,00:07:54 | ||
| 3/22/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,762",00:02:39 | ||
| 3/22/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,181,00:09:25 | ||
| 3/23/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"3,059",00:02:25 | ||
| 3/23/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,160,00:09:16 | ||
| 3/24/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,541",00:02:50 | ||
| 3/24/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,173,00:08:53 | ||
| 3/25/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,813",00:02:18 | ||
| 3/25/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,73,00:09:34 | ||
| 3/26/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"1,911",00:02:45 | ||
| 3/26/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,99,00:10:17 | ||
| 3/27/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,766",00:02:37 | ||
| 3/27/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,231,00:08:00 | ||
| 3/28/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,801",00:02:47 | ||
| 3/28/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,205,00:08:17 | ||
| 3/29/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,735",00:02:40 | ||
| 3/29/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,201,00:09:17 | ||
| 3/30/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,903",00:02:35 | ||
| 3/30/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,152,00:09:10 | ||
| 3/31/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,451",00:02:25 | ||
| 3/31/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,127,00:08:51 | ||
| 4/1/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,278",00:02:08 | ||
| 4/1/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,59,00:08:43 | ||
| 4/2/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,005",00:02:21 | ||
| 4/2/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,64,00:08:07 | ||
| 4/3/17,"Jan 1, 2017 - Apr 3, 2017",All Users,"2,592",00:02:45 | ||
| 4/3/17,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,158,00:09:00 | ||
| ,"Jan 1, 2017 - Apr 3, 2017",All Users,"222,683",00:02:41 | ||
| ,"Jan 1, 2017 - Apr 3, 2017",Made a Purchase,"16,843",00:08:01 |
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